Over the last decade or so, there has been a conscious push of young students towards STEM subjects. This push for STEM (science, technology, engineering and math) subjects has seen the producers of Sesame Street introduce components of these subjects into their programming. The substantial success of tech companies has also encouraged parents to push their children to learn about physics, coding and engineering.
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Facebook CEO and founder Mark Zuckerberg is not only one of the richest men in the world, but he is also at the forefront of a new shift in business culture. Where once upon a time, business leaders only concerned themselves with profit margins and shareholders, nowadays, there is increased pressure to run businesses with social values. Apparently it is not enough for businesses to make money, they also need to have a conscience. This is why Zuckerberg suggests Facebook’s real purpose is not to make money, but to make the world a better place.
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I watched as the Lifebuoy hand washing campaign advert played. I couldn’t but admire the innovative way that Unilever had chosen to push their Lifebuoy soap. Until then, I had no idea of the soap’s existence. The campaign had managed to show me the need to keep my hands clean as well as earn my trust for Lifebuoy, one of the brands owned by Unilever. (more…)
Entrepreneurs around the world deserve commendation. They take risks where others fear to tread, they think out of the box, they are not afraid to try new ventures, and they are usually champions of innovation. In a developing country such as Nigeria, the risk is even greater, as entrepreneurs assume all the risks and rewards of launching a new business. The high degree of initiative required to manage any enterprise goes to show that entrepreneurship is no mean feat. (more…)
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The Nigerian nation is a religious one, no doubt. With an almost equal spread of Christians & Muslims and a dedicated indigenous faith population, the subject of religion is taken very seriously and permeates every aspect of the people’s lives.
According to the Pew Research Centre, Nigeria has the largest Christian population of any country in Africa. In Nigeria, the church has experienced several transitions and evolutions in demography, theology, membership, leadership, style of worship, culture, technology and public perception, to mention a few. The impact of demography for instance is reflected in the rise of “New Generation” churches, prevalent in major cities. These churches hold a strong appeal for youths who make up 65% of Nigeria’s population while orthodox churches maintain their strength as bastions of religious tenets and tradition. The rise of 21st century technologies and cultural imperatives has also impacted the church. Churches are now tasked with responding to social media and the interactivity it brings. Churches are also grappling with new family sociologies and sexuality.
The Alder State of the Church Report investigates how churches in Nigeria have navigated these trends and are viewed by their followers and the public in general.
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The Report examines the demographic distribution of those who go to church and the perceived impact of the Church on culture, morality & values and socio-political issues. It measures the willingness of individuals to discuss sexuality issues in church and explains how young people would like churches to engage with them on social media.
The survey for the State of the Church Report was done in two parts: an online general survey and an offline regional survey in Nigeria’s 6-geopolitical zones. The 2,805 respondents for the survey were 57% male and 43% female. 73% of the respondents for the survey were below 35 years old, while 60% were single and 40% married.
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- It would seem attending church twice a week is a predominantly Southern phenomenon. Attendance in the North East, North Central and South East seems to be largely once a week.
- Overall, Entertainers are most relevant to youths (among six audience groups). Pastors rank 2nd, Business icons 3rd, Activists 4th, Journalists and Bloggers 5th, and Politicians rank last.
- The Church is ranked high on values and welfare issues but low on youth issues and cultural influence.
- Overall, Pastors are ranked high on knowledge of the Word of God but low on compassion and integrity.
- Youths say the Church should focus on good works & spirituality and leave policy matters alone. This is at variance with the youths rating the Church’s influence in governance matters high.
- Sex (and relationships) is important to those in the South East, North Central and North East. Education is a key issue in the North East.
- There appears to be little willingness to discuss troubling issues with Pastors. Scores are below 50% across all regions.
- Entrepreneurship and career development are very important to the South South and South West.
- Young people believe strongly in no-sex before marriage, across the regions.
- The Youth believe social media should be used to teach the word and evangelise.
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Howard Schultz is the CEO of Starbucks, (the largest coffee making company in the world). He’s also a social activist who believes corporations have an obligation to society beyond commercial activities that impact their bottom lines. According to Schultz, the role of a corporate leader is evolving and leaders now have the capacity to spark conversations on social issues. The initiative, “Race Together”, emerged from this belief.
The objective of Race Together was to spark a national dialogue about race equality in America, in response to the killings of Eric Garner and Michael Brown (two unarmed black men) in 2014. Because of these events and many others, racial tensions were high across America and Schultz felt Race Together would help dialogue and subsequently, solutions. As part of the initiative, Schultz wrote a memo to his employees asking them to inscribe “Race Together” on every cup of coffee purchased in Starbucks stores. Customers were also to be engaged in conversations about race. But there was a serious backlash on social media.
Race Together received 2.5 billion impressions in less than 48 hours mostly driven by negative tweets targeted at Howard Schultz. This was not Schultz’s first attempt at addressing social issues as a CEO, so why the backlash?
In 1988, motivated by an employee dying of AIDS, Schultz persuaded the Starbucks Board to extend full health benefits to part-time workers. In 2000, Starbucks started selling fair-trade certified coffee in the U.S and Canada to ensure that farmers were ethically compensated and educated in sustainable practices. In 2009, Starbucks partnered with Bono’s Red campaign to help provide anti-retroviral medication to people in Africa living with HIV and AIDS. So what went wrong with Race Together?
A significant contributor to the negative backlash was the failure of Starbucks to recognise how new media (particularly social media) worked and its role in shaping corporate narratives. The spread of information on social media is swift, decisive and many times out of the control of the initiator. Social media users “own” conversations which they can spin out of control and in directions not intended by the initiators. This can happen in minutes.
An example of this was Access Bank Nigeria’s W Awards Campaign. The corporate communication which preceded the awards was meant to demonstrate the bank’s focus on women empowerment. However, the ad copy played to female stereotypes, negating the purpose of the campaign. This caused an uproar within the female online community, who thought the adverts were sexist. The bank was forced to discontinue the adverts, rescript and then reintroduce them. It also apologised.
These scenarios at Starbucks and Access Bank emphasise the need for better control of information dissemination online and institution of crisis management systems on social media.
The following pointers can help an organisation shape and control its social media narrative:
- Do not import offline campaigns to social media without first contextualizing them for a social media audience.
- Tell your story clearly using links to longer blog posts and articles which frame a complete picture of your message.
- Moderate your narrative and be ready to respond swiftly and dynamically to objections or requests for clarity.
- Cultivate strong supporters. Do not let social media trolls hijack your message.
- When things go wrong, promptly apologise and correct your course. Do not insist on a narrative simply because you’ve invested heavily in it.
- Social media users may spin your message in different ways but your official handles should stay on message and provide a coherent narrative for anyone to follow.
In conclusion, we believe social media use is important for organisations in the digital age. However, organisations must match the scale of their marketing spend with the sophistication of their digital strategies and the capabilities of those who implement those strategies.
© Alder Consulting 2015. All Rights Reserved.
AlderU is inspired by a monthly interactive session where Alder employees discuss insights on business and life.
Alder’s Ecclesiastical Practice developed a cool infographic on 7 reasons why a church should brand.
Our Ecclesiastical Practice is focused on a single mission: To help churches tackle 21st century realities. The Practice provides trend and issue research to help churches identify the real needs of society. It facilitates strategy and planning sessions. It also offers design, messaging and digital/social media support.
Here are some insights on Church Branding:
- Church is mission focused, outward facing and people oriented. Therefore, its brand must be approachable.
- A church’s message must be relevant and contemporaneous. Parables and stories can be used to illustrate truth.
- Language, culture and technology evolve. A church must therefore adapt its message delivery while retaining the essence.
- A church must be a true reflection of the standards and quality of its Principal.
- Standards and structure place a demand on accountability within a church.
- Branding provides visual and language guides for a church’s social media efforts.
- Branding helps a church articulate its message for a global audience via social media.
To see how the elements come together in Church Branding, read a live case study here: http://alderconsulting.com/case_studies/global-impact-church/
Global Impact Church is a rapidly growing Christian Ministry located in the Lagos metropolis. The church desired a new brand identity to reflect its mission and global positioning and Alder Consulting was asked to help.
The overall objective was to design brand strategies with long term impact on the church’s programmes, processes and structures.
A critical consideration was why a church should undergo a branding programme. The rationale was clear:
- A church is a mission focused institution and therefore a market facing entity.
- A church must be in tune with the language of its audience to effectively communicate its message. It must be relevant and contemporaneous.
- In line with the concept of the “Logos”, a church must represent the excellent standards of its Principal (Jesus Christ) with its inscriptions, external manifestations and visual brand.
Elements of our Branding Programme
- Brand strategy development
- Visual identity development
- Website strategy development
- Social media strategy development
We profiled AutoGenius – a mobile and online insurance platform – in our series focused on new brands and brand professionals, Alder Feature. Please click on the image below to view the Storify of our session.
A Chat with Subomi Plumptre, Member of the Executive Committee at Alder Consulting and Head, Social Media Practice on the Rationale for the Alder Social Media Report (AlderSMR)
dianabol legal steroid Alder Consulting: Thanks for joining us today on AlderSMR Conversations about Social Media Use.
http://www.nursesnow.com.au/oem/buy-newtek-lightwave-3d-9.html buy Newtek Lightwave 3d 9 Subomi Plumptre: Lovely to be here.
methandienone dianabolos Alder Consulting: You are Head of Social Media Practice at Alder Consulting. What does this entail?
online pharmacy steroids Subomi Plumptre: Just to be clear, I wear about 4 caps at Alder Consulting. Social Media is one of them. I head the corporate practice and the strategy unit and also serve on the Executive Committee where I oversee knowledge & HR.
In my social media role, I develop social media strategy for clients, oversee implementation and also curate the Alder Social Media Report (AlderSMR).
Social media is something I am VERY PASSIONATE about. So you could say I volunteered for the role.
buy online microsoft office 2016 Alder Consulting: Tell us about Alder Social Media Report for Nigeria & the rationale behind it.
Subomi Plumptre: At Alder, we’ve always been intrigued by phenomena that shape culture, economies and society. Social Media qualifies.
Subomi Plumptre: We released the 1st Brand Report in Nigeria in 2001, showing how the wealth of nations was powered by commercial brands. Social media has equally revolutionised society, fostering a culture of “nakedness” & access.
Our Alder Social Media Report (AlderSMR) will track the IMPACT of social media in Nigeria and the main players driving the impact. For example, we will show how social media helps citizens become political campaigners, advocates and journalist.
We’ll showcase how brands are being held to account by customers; how new jobs are being created by bloggers, social media managers and online “activists”.
Alder Consulting: Yes, social media is changing the fortunes of many individuals and brands in Nigeria e.g. #SaveOke and #DanaCrashAction.
Subomi Plumptre: Also, Alder Foundation and Ms. Ifeoma Obinani (Hip Replacement Surgery) is an example of how lives have been saved through crowdsourced donations.
The AlderSMR will also show how elections have become more transparent through citizen monitors armed with mobile phones. All of these form the rationale for the Alder Social Media Report.
Alder Consulting: The Alder Social Media Report features social media articles & analyses as well as a popular ranking. Why a ranking?
Subomi Plumptre: Why a ranking? Simple. Social media is consumer-led and consumer-driven. Trending topics and memes are driven by consumers. Brands serve CONSUMERS, therefore consumer voices MUST count in determining the top social media brands.
Those are our reasons for including a ranking section in the Alder Social Media Report (AlderSMR).
Alder Consulting: With public polls open to manipulation, what measures were put in place to prevent this for the Alder Social Media Report (AlderSMR)?
Subomi Plumptre: We put in place an IP lock to discourage repeat votes. We also have independent nominations by an expert panel. The report will be presented in 2 sections: popular & expert rankings. 2 perspectives. 1 robust report.
Alder Consulting: Tell us a little bit about who’s on the Alder Social Media Report (AlderSMR) independent panel & how it works.
Subomi Plumptre: The Expert panel comprises Brand, Communication & Media Specialists; Social & Digital Media Specialists and Media Academics.
They include Mo Abudu of EbonyLife TV, Yanju Olomola of Coca-Cola Hellenic, Olumide Amure of Bloomberg TV Africa, Idorenyen Enang of L’Oreal, Ali Baba – a renowned comedian and entrepreneur, Steve Babaeko – a frontline advertising guru, Enitan Denloye of Etisalat Nigeria, Chude Jideonwo of Red Media & The Future Project, Morin Oluwole of Facebook, Taiwo Kola-Ogunlade of Google, Gbenga Sesan – an ICT for Development Consultant, Japheth Omojuwa – an African cyberpreneur & columnist, Kathleen Ndongmo – a humanitarian & social ventures champion, Kingsley Ezeani of Information Nigeria, Nnodim Blossom – an advocate of social media for social good, Chioma Chuka – a social media professional, Dr. Isah Emmanuel Momoh of School of Media & Communication, Pan-Atlantic University and Tomi Oladepo – a PHD digital media researcher.
Subomi Plumptre: The Alder Social Media Report (AlderSMR) expert panel will INDEPENDENTLY nominate top social media brands for impact on Nigeria, culture & society.
Alder Consulting: It’s been a pleasure speaking to you about the Alder Social Media Report (AlderSMR) for Nigeria. For more details, please visit http://bit.ly/AboutASMR
Subomi Plumptre: Great to be here. Thanks!
AlderSMR Conversations is a series of QnA sessions between Alder Consulting and people who use social media. During the session, guests explain how they use social media as experts or as individuals whose lives have been impacted by social media.
Copyright Alder Consulting 2013. All Rights Reserved.