AlderSMR Conversations: Conversations about Social Media Use and Impact

A Chat with Subomi Plumptre, Member of the Executive Committee at Alder Consulting and Head, Social Media Practice on the Rationale for the Alder Social Media Report (AlderSMR)

Alder Consulting: Thanks for joining us today on AlderSMR Conversations about Social Media Use.

Subomi Plumptre‏: Lovely to be here.

Alder Consulting: You are Head of Social Media Practice at Alder Consulting. What does this entail?

Subomi Plumptre: Just to be clear, I wear about 4 caps at Alder Consulting. Social Media is one of them. I head the corporate practice and the strategy unit and also serve on the Executive Committee where I oversee knowledge & HR.

In my social media role, I develop social media strategy for clients, oversee implementation and also curate the Alder Social Media Report (AlderSMR).

Social media is something I am VERY PASSIONATE about. So you could say I volunteered for the role.

Alder Consulting: Tell us about Alder Social Media Report for Nigeria & the rationale behind it.

Subomi Plumptre: At Alder, we’ve always been intrigued by phenomena that shape culture, economies and society. Social Media qualifies.

Subomi Plumptre: We released the 1st Brand Report in Nigeria in 2001, showing how the wealth of nations was powered by commercial brands. Social media has equally revolutionised society, fostering a culture of “nakedness” & access.

Our Alder Social Media Report (AlderSMR) will track the IMPACT of social media in Nigeria and the main players driving the impact. For example, we will show how social media helps citizens become political campaigners, advocates and journalist.

We’ll showcase how brands are being held to account by customers; how new jobs are being created by bloggers, social media managers and online “activists”.

Alder Consulting: Yes, social media is changing the fortunes of many individuals and brands in Nigeria e.g. #SaveOke and #DanaCrashAction.

Subomi Plumptre: Also, Alder Foundation and Ms. Ifeoma Obinani (Hip Replacement Surgery) is an example of how lives have been saved through crowdsourced donations.

The AlderSMR will also show how elections have become more transparent through citizen monitors armed with mobile phones. All of these form the rationale for the Alder Social Media Report.

Alder Consulting: The Alder Social Media Report features social media articles & analyses as well as a popular ranking. Why a ranking?

Subomi Plumptre:  Why a ranking? Simple. Social media is consumer-led and consumer-driven. Trending topics and memes are driven by consumers. Brands serve CONSUMERS, therefore consumer voices MUST count in determining the top social media brands.

Those are our reasons for including a ranking section in the Alder Social Media Report (AlderSMR).

Alder Consulting: With public polls open to manipulation, what measures were put in place to prevent this for the Alder Social Media Report (AlderSMR)?

Subomi Plumptre:  We put in place an IP lock to discourage repeat votes. We also have independent nominations by an expert panel. The report will be presented in 2 sections: popular & expert rankings. 2 perspectives. 1 robust report.

Alder Consulting: Tell us a little bit about who’s on the Alder Social Media Report (AlderSMR) independent panel & how it works.

Subomi Plumptre‏: The Expert panel comprises Brand, Communication & Media Specialists; Social & Digital Media Specialists and Media Academics.

They include Mo Abudu of EbonyLife TV, Yanju Olomola of Coca-Cola Hellenic, Olumide Amure of Bloomberg TV Africa, Idorenyen Enang of L’Oreal, Ali Baba – a renowned comedian and entrepreneur, Steve Babaeko – a frontline advertising guru, Enitan Denloye of Etisalat Nigeria, Chude Jideonwo of Red Media & The Future Project, Morin Oluwole of Facebook, Taiwo Kola-Ogunlade of Google, Gbenga Sesan – an ICT for Development Consultant, Japheth Omojuwa –  an African cyberpreneur & columnist, Kathleen Ndongmo – a humanitarian & social ventures champion, Kingsley Ezeani of Information Nigeria, Nnodim Blossom – an advocate of social media for social good, Chioma Chuka – a social media professional, Dr. Isah Emmanuel Momoh of School of Media & Communication, Pan-Atlantic University and Tomi Oladepo – a PHD digital media researcher.

Subomi ‏ Plumptre: The Alder Social Media Report (AlderSMR) expert panel will INDEPENDENTLY nominate top social media brands for impact on Nigeria, culture & society.

Alder Consulting: It’s been a pleasure speaking to you about the Alder Social Media Report (AlderSMR) for Nigeria. For more details, please visit http://bit.ly/AboutASMR

Subomi ‏Plumptre: Great to be here. Thanks!

AlderSMR Conversations is a series of QnA sessions between Alder Consulting and people who use social media. During the session, guests explain how they use social media as experts or as individuals whose lives have been impacted by social media.

Copyright Alder Consulting 2013. All Rights Reserved.

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#AlderSMR Press Release: Public and Expert Rankings End; Early Favourites Emerge

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PRESS RELEASE

Lagos, Nigeria

Alder Social Media Report (AlderSMR): Public and Expert Rankings End; Early Favourites Emerge

On November 8, 2013, the public poll for the Alder Social Media Report (AlderSMR) was concluded while the expert ranking ended on November 20, 2013.

The AlderSMR is a presentation of Nigeria’s most impactful and innovative social media brands (corporate, government, institutional and personal). This comprehensive report features contributions from experts around the world who analyse the impact of social media in Nigeria and its invaluable contributions to business, politics, governance, charity and culture.

Through the public poll, the public had the opportunity to nominate their favourite social media brands in 36 categories. Early favourites in the banking category include FirstBank, GTBank, and UBA (in alphabetical order). In the consumer products category, Etisalat, Indomie Noodles and Konga received multiple nominations while Chocolate City, Don Jazzy, Linda Ikeji and P-Square are favoured nominations in the entertainment category. The top 3 brands in each category will be formally announced in the report in December.

Report contributors include Morin Oluwole (Facebook), Japheth Omojuwa (African Cyberpreneur, Public Speaker and Columnist), Dele Momodu (Politician, Entrepreneur & Teacher), Kate Henshaw (Nollywood Actress), Lanre “eLDEE” Dabiri (Recording Artiste & Entrepreneur), Gbenga Sesan (ICT for Development Consultant) and Ameyaw Debrah (Ghanaian Celebrity Blogger & Publicist).

The finished report will be distributed free of charge to government institutions, corporations, educational institutions and diplomatic missions. It will also be available online for download.

For more information and to view the profiles of all contributors and panellists, kindly visit www.alderconsulting.com/aboutasmr.

Enquiries

www.alderconsulting.com

aldersmr@alderconsulting.com

@alderconsulting

Facebook.com/alderconsulting

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World Economic Forum Africa (WEFA) Case Study: Project Management for an International Event

The World Economic Forum is an international independent organisation. It is committed to improving the state of the world by engaging political, business, academic and other leaders of society to shape global, regional and industry agendas. The Nigerian Economic Summit Group (NESG) in partnership with the Nigeria Committee of the World Economic Forum Africa (WEFA) tasked Alder Consulting to produce and manage the handover event held in South Africa in 2013. Nigeria is the venue for the 2014 Forum.

Alder was responsible for marketing, production and contractor management in South Africa. Alder designed and produced a brochure on Nigeria (with folder), banners, flash drives, carrier bags and an animated multimedia video featuring Nigeria’s strengths.

Alder scripted and designed the brochure, designed wall and scroll banners and customised flash drives.

We created e-versions of the brochure with animated videos. Following the Nigeria handover, we managed a cocktail reception for guests.

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Copyright Alder Consulting 2013. All Rights Reserved.

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#AlderSMR Press Release: Morin Oluwole of Facebook, 2go, Ushahidi, Mo Abudu and Japheth Omojuwa contribute to the Alder Social Media Report

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PRESS RELEASE
Lagos, Nigeria
Morin Oluwole of Facebook, 2go, Ushahidi, Mo Abudu and Japheth Omojuwa contribute to the Alder Social Media Report
        

The Alder Social Media Report (#AlderSMR) is a presentation of Nigeria’s most impactful and innovative social media brands (corporate, government, institutional and personal). The comprehensive report featuring contributions from experts across the world will analyse the impact of social media and its invaluable contributions to business, politics, governance, charity and culture.

The report provides a broad view of the influence of social media in Nigeria. It analyses how social media has evolved new industries, generated wealth, provided networking opportunities, created a new breed of citizen reporters, helped crowd source disaster relief funds, aided political activism and enhanced corporate accountability.

Articles in the report include Social Media in the Age of Mobile Internet Access (2go Mobile Social Network), Building Thriving Communities in Developing Markets through Social Media (Morin Oluwole, Facebook), Crowd Sourced Election Monitoring (Ushahidi), The Politics of Social Media – the Occupy Nigeria Case Study (Japheth Omojuwa) and #Trending: The Age of the Social Media Celebrity (Lanre “eLDee” Dabiri).

The report also provides a listing of Nigeria’s top social media brands in 2 sections – a popular ranking based on consumer relevance and expert ranking based on objective impact on society and culture. Members of the expert panel are Brand, Communication & Media Specialists, Social & Digital Media Specialists and Media Academics & Researchers, including Mo Abudu (Ebony Life TV), Taiwo Kola-Ogunlade (Google), Nnodim Blossom (AdoptATweep) and Dr Isah Momoh (School of Media and Communications, Pan-Atlantic University).

The finished report will be distributed free of charge to government institutions, corporations, educational institutions and diplomatic missions. It will also be available online for download.

For more information and to view the profiles of contributors and panelists, kindly visit http://bit.ly/AboutASMR. You can also nominate brands for effective use of social media in Nigeria at http://bit.ly/AlderSMR. Nominations end November 8, 2013.

Enquiries
www.alderconsulting.com
aldersmr@alderconsulting.com
@alderconsulting
Facebook.com/alderconsulting

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