Social media in Nigeria just got exciting with the official launch of the Alder Social Media Report, the definitive report on social media in Nigeria. The report comes in 5 volumes: Top Rated Social Media Brands, Social Media & Governance, Social Media & Business, Social Media, Technology & Ethics and Social Media & Culture. Whether as an individual or a corporate organisation, the Alder Social Media Report is a light on our path to going digital with the rest of the world.
The Alder Social Media Report was formally presented at Social Media Week with the theme, Alder Social Media Report: Brands, Trends and Insights. The event held in Lagos from 3pm – 4pm on February 17, 2014. With the hashtag #SMWAlder, the relaxed, informal, participatory gathering had a robust panel of experts.
Leke Alder, Principal of Alder welcomed guests with his keynote address. In the audience were stakeholders from banking, politics, telecoms, entertainment, ICTs, health and fitness, non-profit and others.
Leke Alder, Principal of Alder Consulting
There was a multimedia display of 15 interesting facts about the Alder Social Media Report. Insights include the fact that there are reportedly 48 million Nigerians on Social Media and that Nigerian political parties will spend an estimated N1.3 billion ($7.6M) on Social Media this year alone. Video presentations were made by Morin Oluwole, Business Lead/Chief of Staff to the VP of Global Marketing Solutions at Facebook and Japheth Omojuwa, African cyberpreneur, public speaker and columnist.
Subomi Plumptre, Head, Corporate and Social Media Practices detailed the findings from the Alder Social Media Report 2014 and provided tips to overcome common challenges users face online going even further to say that: “With Social Media, you can conduct an entire transaction without setting eyes on your provider.” Nollywood Actress and Brand Ambassador, Kate Henshaw’s shared how her experience with one of the Lagos public transport buses and reporting the incident to officials on Twitter led her to discover how operations in the company worked. She concluded by saying: “it’s amazing that a simple tweet helped resolve this issue.”
Kate Henshaw, Nollywood Actress and Brand Ambassador
Panel discussions and questions from the audience also touched on government and non-profit organisations being dependent on public opinion. Strategic Communications Technical Assistant to the Ekiti State Governor, Rosemary Ajayi noted that: “For the first time in Nigeria’s history, Nigerians can engage with their leaders one-on-one via Social Media. Governments must begin to face the reality that they can no longer leave out digital participation in their governance agenda”. Meanwhile, Nnodim Blossom, founder of BLCompere Ltd and Curator of #AdoptATweep made the clarification that; “Social media negates our cash and carry society and we will willingly share not-for-profit content”.
Cross-section of #SMWAlder Panelists
The highlight of the event was an honour roll call and the presentation of the Alder Top Social Media Brands awards to organisations and individual brands that made the most Social Media impact in Nigeria for the 2014 edition.
The event closed with a commitment by Alder to continue its focus on innovating in the Social Media space locally, with a vision to provide a yearly standardised Social Media report not just for Nigeria, but ultimately, for Africa.
The full list of recipients and 5 volumes of the Alder Social Media Report is available at www.alderconsulting.com/aldersmr