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Brand Sustainability and Innovation: The Unilever Case Study

What a Top Brand is Doing Differently

I watched as the Lifebuoy hand washing campaign advert played. I couldn’t but admire the innovative way that Unilever had chosen to push their Lifebuoy soap. Until then, I had no idea of the soap’s existence. The campaign had managed to show me the need to keep my hands clean as well as earn my trust for Lifebuoy, one of the brands owned by Unilever. (more…)

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