Brands creativity and economic recession

Brands, Creativity and Economic Recession

That Wednesday, the traffic on Osborne road was heavy. The weather was hot and all I wanted was a drink. I called the attention of a traffic vendor and brought out my N100 note for a bottle of Coke. I was met with a blank stare: “The price is N150 madam.” I was surprised but the thirst for a drink trumped my need to question the price. I was later “schooled” by the man seating beside me on the increase in the price of things and the reason why – “recession”.


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