Brands creativity and economic recession

Brands, Creativity and Economic Recession

That Wednesday, the traffic on Osborne road was heavy. The weather was hot and all I wanted was a drink. I called the attention of a traffic vendor and brought out my N100 note for a bottle of Coke. I was met with a blank stare: “The price is N150 madam.” I was surprised but the thirst for a drink trumped my need to question the price. I was later “schooled” by the man seating beside me on the increase in the price of things and the reason why – “recession”.

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ART&TECH ALDER BLOG

The Tech Industry and the Arts Graduate

Over the last decade or so, there has been a conscious push of young students towards STEM subjects. This push for STEM (science, technology, engineering and math) subjects has seen the producers of Sesame Street introduce components of these subjects into their programming. The substantial success of tech companies has also encouraged parents to push their children to learn about physics, coding and engineering.

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Commerce vs Conscience_Blog_Image

How Today’s Businesses Merge Commerce and Conscience

Commerce or Conscience?

Facebook CEO and founder Mark Zuckerberg is not only one of the richest men in the world, but he is also at the forefront of a new shift in business culture. Where once upon a time, business leaders only concerned themselves with profit margins and shareholders, nowadays, there is increased pressure to run businesses with social values. Apparently it is not enough for businesses to make money, they also need to have a conscience. This is why Zuckerberg suggests Facebook’s real purpose is not to make money, but to make the world a better place.

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Brand Sustainability and Innovation_Blog_Image

Brand Sustainability and Innovation: The Unilever Case Study

What a Top Brand is Doing Differently

I watched as the Lifebuoy hand washing campaign advert played. I couldn’t but admire the innovative way that Unilever had chosen to push their Lifebuoy soap. Until then, I had no idea of the soap’s existence. The campaign had managed to show me the need to keep my hands clean as well as earn my trust for Lifebuoy, one of the brands owned by Unilever. (more…)

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ALDER BLOG_ENTREPRENEURSHIP

Entrepreneurship: To Brand Or Not?

Entrepreneurs around the world deserve commendation. They take risks where others fear to tread, they think out of the box, they are not afraid to try new ventures, and they are usually champions of innovation. In a developing country such as Nigeria, the risk is even greater, as entrepreneurs assume all the risks and rewards of launching a new business. The high degree of initiative required to manage any enterprise goes to show that entrepreneurship is no mean feat. (more…)

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