AlderSMR Conversations: Conversations about Social Media Use and Impact

A Chat with Subomi Plumptre, Member of the Executive Committee at Alder Consulting and Head, Social Media Practice on the Rationale for the Alder Social Media Report (AlderSMR)

Alder Consulting: Thanks for joining us today on AlderSMR Conversations about Social Media Use.

Subomi Plumptre‏: Lovely to be here.

Alder Consulting: You are Head of Social Media Practice at Alder Consulting. What does this entail?

Subomi Plumptre: Just to be clear, I wear about 4 caps at Alder Consulting. Social Media is one of them. I head the corporate practice and the strategy unit and also serve on the Executive Committee where I oversee knowledge & HR.

In my social media role, I develop social media strategy for clients, oversee implementation and also curate the Alder Social Media Report (AlderSMR).

Social media is something I am VERY PASSIONATE about. So you could say I volunteered for the role.

Alder Consulting: Tell us about Alder Social Media Report for Nigeria & the rationale behind it.

Subomi Plumptre: At Alder, we’ve always been intrigued by phenomena that shape culture, economies and society. Social Media qualifies.

Subomi Plumptre: We released the 1st Brand Report in Nigeria in 2001, showing how the wealth of nations was powered by commercial brands. Social media has equally revolutionised society, fostering a culture of “nakedness” & access.

Our Alder Social Media Report (AlderSMR) will track the IMPACT of social media in Nigeria and the main players driving the impact. For example, we will show how social media helps citizens become political campaigners, advocates and journalist.

We’ll showcase how brands are being held to account by customers; how new jobs are being created by bloggers, social media managers and online “activists”.

Alder Consulting: Yes, social media is changing the fortunes of many individuals and brands in Nigeria e.g. #SaveOke and #DanaCrashAction.

Subomi Plumptre: Also, Alder Foundation and Ms. Ifeoma Obinani (Hip Replacement Surgery) is an example of how lives have been saved through crowdsourced donations.

The AlderSMR will also show how elections have become more transparent through citizen monitors armed with mobile phones. All of these form the rationale for the Alder Social Media Report.

Alder Consulting: The Alder Social Media Report features social media articles & analyses as well as a popular ranking. Why a ranking?

Subomi Plumptre:  Why a ranking? Simple. Social media is consumer-led and consumer-driven. Trending topics and memes are driven by consumers. Brands serve CONSUMERS, therefore consumer voices MUST count in determining the top social media brands.

Those are our reasons for including a ranking section in the Alder Social Media Report (AlderSMR).

Alder Consulting: With public polls open to manipulation, what measures were put in place to prevent this for the Alder Social Media Report (AlderSMR)?

Subomi Plumptre:  We put in place an IP lock to discourage repeat votes. We also have independent nominations by an expert panel. The report will be presented in 2 sections: popular & expert rankings. 2 perspectives. 1 robust report.

Alder Consulting: Tell us a little bit about who’s on the Alder Social Media Report (AlderSMR) independent panel & how it works.

Subomi Plumptre‏: The Expert panel comprises Brand, Communication & Media Specialists; Social & Digital Media Specialists and Media Academics.

They include Mo Abudu of EbonyLife TV, Yanju Olomola of Coca-Cola Hellenic, Olumide Amure of Bloomberg TV Africa, Idorenyen Enang of L’Oreal, Ali Baba – a renowned comedian and entrepreneur, Steve Babaeko – a frontline advertising guru, Enitan Denloye of Etisalat Nigeria, Chude Jideonwo of Red Media & The Future Project, Morin Oluwole of Facebook, Taiwo Kola-Ogunlade of Google, Gbenga Sesan – an ICT for Development Consultant, Japheth Omojuwa –  an African cyberpreneur & columnist, Kathleen Ndongmo – a humanitarian & social ventures champion, Kingsley Ezeani of Information Nigeria, Nnodim Blossom – an advocate of social media for social good, Chioma Chuka – a social media professional, Dr. Isah Emmanuel Momoh of School of Media & Communication, Pan-Atlantic University and Tomi Oladepo – a PHD digital media researcher.

Subomi ‏ Plumptre: The Alder Social Media Report (AlderSMR) expert panel will INDEPENDENTLY nominate top social media brands for impact on Nigeria, culture & society.

Alder Consulting: It’s been a pleasure speaking to you about the Alder Social Media Report (AlderSMR) for Nigeria. For more details, please visit http://bit.ly/AboutASMR

Subomi ‏Plumptre: Great to be here. Thanks!

AlderSMR Conversations is a series of QnA sessions between Alder Consulting and people who use social media. During the session, guests explain how they use social media as experts or as individuals whose lives have been impacted by social media.

Copyright Alder Consulting 2013. All Rights Reserved.

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The Alder Social Media Report: 5 Volumes of Insight!

Social media in Nigeria just got exciting with the official launch of the Alder Social Media Report, the definitive report on social media in Nigeria. The report comes in 5 volumes: Top Rated Social Media Brands, Social Media & Governance, Social Media & Business, Social Media, Technology & Ethics and Social Media & Culture. Whether as an individual or a corporate organisation, the Alder Social Media Report is a light on our path to going digital with the rest of the world.

The Alder Social Media Report was formally presented at Social Media Week with the theme, Alder Social Media Report: Brands, Trends and Insights. The event held in Lagos from 3pm – 4pm on February 17, 2014. With the hashtag #SMWAlder, the relaxed, informal, participatory gathering had a robust panel of experts.

Leke Alder, Principal of Alder welcomed guests with his keynote address. In the audience were stakeholders from banking, politics, telecoms, entertainment, ICTs, health and fitness, non-profit and others.

ALDER SOCIAL MEDIA WEEK-073

 

 

 

 

 

 

Leke Alder, Principal of Alder Consulting

There was a multimedia display of 15 interesting facts about the Alder Social Media Report. Insights include the fact that there are reportedly 48 million Nigerians on Social Media and that Nigerian political parties will spend an estimated N1.3 billion ($7.6M) on Social Media this year alone. Video presentations were made by Morin Oluwole, Business Lead/Chief of Staff to the VP of Global Marketing Solutions at Facebook and Japheth Omojuwa, African cyberpreneur, public speaker and columnist.

Subomi Plumptre, Head, Corporate and Social Media Practices detailed the findings from the Alder Social Media Report 2014 and provided tips to overcome common challenges users face online going even further to say that: “With Social Media, you can conduct an entire transaction without setting eyes on your provider.” Nollywood Actress and Brand Ambassador, Kate Henshaw’s shared how her experience with one of the Lagos public transport buses and reporting the incident to officials on Twitter led her to discover how operations in the company worked. She concluded by saying: it’s amazing that a simple tweet helped resolve this issue.” 

ALDER SOCIAL MEDIA WEEK-103

 

 

 

 

 

 

Kate Henshaw, Nollywood Actress and Brand Ambassador

Panel discussions and questions from the audience also touched on government and non-profit organisations being dependent on public opinion. Strategic Communications Technical Assistant to the Ekiti State Governor, Rosemary Ajayi noted that: “For the first time in Nigeria’s history, Nigerians can engage with their leaders one-on-one via Social Media. Governments must begin to face the reality that they can no longer leave out digital participation in their governance agenda”. Meanwhile, Nnodim Blossom, founder of BLCompere Ltd and Curator of #AdoptATweep made the clarification that; “Social media negates our cash and carry society and we will willingly share not-for-profit content”.

ALDER SOCIAL MEDIA WEEK-090

 

 

 

 

 

 

Cross-section of #SMWAlder Panelists

The highlight of the event was an honour roll call and the presentation of the Alder Top Social Media Brands awards to organisations and individual brands that made the most Social Media impact in Nigeria for the 2014 edition.

The event closed with a commitment by Alder to continue its focus on innovating in the Social Media space locally, with a vision to provide a yearly standardised Social Media report not just for Nigeria, but ultimately, for Africa.

The full list of recipients and 5 volumes of the Alder Social Media Report is available at www.alderconsulting.com/aldersmr

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#AlderSMR Press Release: The Alder Social Media Report and Rankings is finally here!

Alder-Social-Media-Report-Logo

 

 

 

 

 

PRESS RELEASE

Lagos, Nigeria

The Alder Social Media Report and Rankings is finally here!

Rankings to be released January 31, 2014 and the full report during Social Media Week in February.

Alder Consulting is set to release the Alder Social Media Report (AlderSMR), a presentation of Nigeria’s most impactful and innovative social media brands (corporate, government, institutional and personal). This comprehensive report features contributions from experts across the world who analyse the impact of social media and its invaluable contributions to business, politics, governance and culture.

Subomi Plumptre, Executive Committee Member at Alder Consulting and the Head of the Social Media Practice said, “Because of the vastness of the report, it will be released in 2 volumes. The first volume features Nigeria’s top social media brands and will be released on January 31st, 2014. A special brand mark will also be released which can be used by the top ranked brands. The second volume includes all contributory articles and insights for businesses & brands. It will be auspiciously released during Social Media Week, February, 17th – 21st, 2014.  The decision to stagger the release of the report takes into consideration the fact that individuals will like to download the report directly to their mobile devices. Social Media Week will also provide a great platform to discuss the data from the report”.

Topical areas of the report are: Top Social Media Brands in Nigeria; Nigerian Social Media Trends & Insights and Expert Articles by notable African and International contributors including Morin Oluwole (Facebook), 2go, Michelle Corsano Pellettier, Kate Henshaw and many more.

The 2-volume report will be available at www.alderconsulting.com on release. For more information, kindly visit www.alderconsulting.com/aboutasmr.

 

About Alder Consulting

Alder is a creative intelligence company with offices in Lagos and London. We use creativity to expand horizons, realise visions and improve bottom lines.

Enquiries

www.alderconsulting.com

aldersmr@alderconsulting.com

@AlderConsulting

Facebook.com/AlderConsulting

Alder Consulting. The Creative Intelligence Company

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AlderSMR Conversations: Conversations about Social Media Use and Impact

A Chat with Subomi Plumptre, Member of the Executive Committee at Alder Consulting and Head, Social Media Practice on the Rationale for the Alder Social Media Report (AlderSMR)

Alder Consulting: Thanks for joining us today on AlderSMR Conversations about Social Media Use.

Subomi Plumptre‏: Lovely to be here.

Alder Consulting: You are Head of Social Media Practice at Alder Consulting. What does this entail?

Subomi Plumptre: Just to be clear, I wear about 4 caps at Alder Consulting. Social Media is one of them. I head the corporate practice and the strategy unit and also serve on the Executive Committee where I oversee knowledge & HR.

In my social media role, I develop social media strategy for clients, oversee implementation and also curate the Alder Social Media Report (AlderSMR).

Social media is something I am VERY PASSIONATE about. So you could say I volunteered for the role.

Alder Consulting: Tell us about Alder Social Media Report for Nigeria & the rationale behind it.

Subomi Plumptre: At Alder, we’ve always been intrigued by phenomena that shape culture, economies and society. Social Media qualifies.

Subomi Plumptre: We released the 1st Brand Report in Nigeria in 2001, showing how the wealth of nations was powered by commercial brands. Social media has equally revolutionised society, fostering a culture of “nakedness” & access.

Our Alder Social Media Report (AlderSMR) will track the IMPACT of social media in Nigeria and the main players driving the impact. For example, we will show how social media helps citizens become political campaigners, advocates and journalist.

We’ll showcase how brands are being held to account by customers; how new jobs are being created by bloggers, social media managers and online “activists”.

Alder Consulting: Yes, social media is changing the fortunes of many individuals and brands in Nigeria e.g. #SaveOke and #DanaCrashAction.

Subomi Plumptre: Also, Alder Foundation and Ms. Ifeoma Obinani (Hip Replacement Surgery) is an example of how lives have been saved through crowdsourced donations.

The AlderSMR will also show how elections have become more transparent through citizen monitors armed with mobile phones. All of these form the rationale for the Alder Social Media Report.

Alder Consulting: The Alder Social Media Report features social media articles & analyses as well as a popular ranking. Why a ranking?

Subomi Plumptre:  Why a ranking? Simple. Social media is consumer-led and consumer-driven. Trending topics and memes are driven by consumers. Brands serve CONSUMERS, therefore consumer voices MUST count in determining the top social media brands.

Those are our reasons for including a ranking section in the Alder Social Media Report (AlderSMR).

Alder Consulting: With public polls open to manipulation, what measures were put in place to prevent this for the Alder Social Media Report (AlderSMR)?

Subomi Plumptre:  We put in place an IP lock to discourage repeat votes. We also have independent nominations by an expert panel. The report will be presented in 2 sections: popular & expert rankings. 2 perspectives. 1 robust report.

Alder Consulting: Tell us a little bit about who’s on the Alder Social Media Report (AlderSMR) independent panel & how it works.

Subomi Plumptre‏: The Expert panel comprises Brand, Communication & Media Specialists; Social & Digital Media Specialists and Media Academics.

They include Mo Abudu of EbonyLife TV, Yanju Olomola of Coca-Cola Hellenic, Olumide Amure of Bloomberg TV Africa, Idorenyen Enang of L’Oreal, Ali Baba – a renowned comedian and entrepreneur, Steve Babaeko – a frontline advertising guru, Enitan Denloye of Etisalat Nigeria, Chude Jideonwo of Red Media & The Future Project, Morin Oluwole of Facebook, Taiwo Kola-Ogunlade of Google, Gbenga Sesan – an ICT for Development Consultant, Japheth Omojuwa –  an African cyberpreneur & columnist, Kathleen Ndongmo – a humanitarian & social ventures champion, Kingsley Ezeani of Information Nigeria, Nnodim Blossom – an advocate of social media for social good, Chioma Chuka – a social media professional, Dr. Isah Emmanuel Momoh of School of Media & Communication, Pan-Atlantic University and Tomi Oladepo – a PHD digital media researcher.

Subomi ‏ Plumptre: The Alder Social Media Report (AlderSMR) expert panel will INDEPENDENTLY nominate top social media brands for impact on Nigeria, culture & society.

Alder Consulting: It’s been a pleasure speaking to you about the Alder Social Media Report (AlderSMR) for Nigeria. For more details, please visit http://bit.ly/AboutASMR

Subomi ‏Plumptre: Great to be here. Thanks!

AlderSMR Conversations is a series of QnA sessions between Alder Consulting and people who use social media. During the session, guests explain how they use social media as experts or as individuals whose lives have been impacted by social media.

Copyright Alder Consulting 2013. All Rights Reserved.

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#AlderSMR Press Release: Public and Expert Rankings End; Early Favourites Emerge

Alder-Social-Media-Report-Logo

 

 

 

 

 

PRESS RELEASE

Lagos, Nigeria

Alder Social Media Report (AlderSMR): Public and Expert Rankings End; Early Favourites Emerge

On November 8, 2013, the public poll for the Alder Social Media Report (AlderSMR) was concluded while the expert ranking ended on November 20, 2013.

The AlderSMR is a presentation of Nigeria’s most impactful and innovative social media brands (corporate, government, institutional and personal). This comprehensive report features contributions from experts around the world who analyse the impact of social media in Nigeria and its invaluable contributions to business, politics, governance, charity and culture.

Through the public poll, the public had the opportunity to nominate their favourite social media brands in 36 categories. Early favourites in the banking category include FirstBank, GTBank, and UBA (in alphabetical order). In the consumer products category, Etisalat, Indomie Noodles and Konga received multiple nominations while Chocolate City, Don Jazzy, Linda Ikeji and P-Square are favoured nominations in the entertainment category. The top 3 brands in each category will be formally announced in the report in December.

Report contributors include Morin Oluwole (Facebook), Japheth Omojuwa (African Cyberpreneur, Public Speaker and Columnist), Dele Momodu (Politician, Entrepreneur & Teacher), Kate Henshaw (Nollywood Actress), Lanre “eLDEE” Dabiri (Recording Artiste & Entrepreneur), Gbenga Sesan (ICT for Development Consultant) and Ameyaw Debrah (Ghanaian Celebrity Blogger & Publicist).

The finished report will be distributed free of charge to government institutions, corporations, educational institutions and diplomatic missions. It will also be available online for download.

For more information and to view the profiles of all contributors and panellists, kindly visit www.alderconsulting.com/aboutasmr.

Enquiries

www.alderconsulting.com

aldersmr@alderconsulting.com

@alderconsulting

Facebook.com/alderconsulting

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#AlderSMR Press Release: Morin Oluwole of Facebook, 2go, Ushahidi, Mo Abudu and Japheth Omojuwa contribute to the Alder Social Media Report

Alder_ASMR Logo_27September2013 (2)
PRESS RELEASE
Lagos, Nigeria
Morin Oluwole of Facebook, 2go, Ushahidi, Mo Abudu and Japheth Omojuwa contribute to the Alder Social Media Report
        

The Alder Social Media Report (#AlderSMR) is a presentation of Nigeria’s most impactful and innovative social media brands (corporate, government, institutional and personal). The comprehensive report featuring contributions from experts across the world will analyse the impact of social media and its invaluable contributions to business, politics, governance, charity and culture.

The report provides a broad view of the influence of social media in Nigeria. It analyses how social media has evolved new industries, generated wealth, provided networking opportunities, created a new breed of citizen reporters, helped crowd source disaster relief funds, aided political activism and enhanced corporate accountability.

Articles in the report include Social Media in the Age of Mobile Internet Access (2go Mobile Social Network), Building Thriving Communities in Developing Markets through Social Media (Morin Oluwole, Facebook), Crowd Sourced Election Monitoring (Ushahidi), The Politics of Social Media – the Occupy Nigeria Case Study (Japheth Omojuwa) and #Trending: The Age of the Social Media Celebrity (Lanre “eLDee” Dabiri).

The report also provides a listing of Nigeria’s top social media brands in 2 sections – a popular ranking based on consumer relevance and expert ranking based on objective impact on society and culture. Members of the expert panel are Brand, Communication & Media Specialists, Social & Digital Media Specialists and Media Academics & Researchers, including Mo Abudu (Ebony Life TV), Taiwo Kola-Ogunlade (Google), Nnodim Blossom (AdoptATweep) and Dr Isah Momoh (School of Media and Communications, Pan-Atlantic University).

The finished report will be distributed free of charge to government institutions, corporations, educational institutions and diplomatic missions. It will also be available online for download.

For more information and to view the profiles of contributors and panelists, kindly visit http://bit.ly/AboutASMR. You can also nominate brands for effective use of social media in Nigeria at http://bit.ly/AlderSMR. Nominations end November 8, 2013.

Enquiries
www.alderconsulting.com
aldersmr@alderconsulting.com
@alderconsulting
Facebook.com/alderconsulting

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Introducing #AlderSMR Writer: Dele Momodu

Publisher, Politician, Entrepreneur and Motivational Speaker

Topic: Social Media, Political Revolution & Evolution

Alder_AlderSMR_Dele MomoduDele Momodu is a teacher, writer, polemicist, publisher, politician and entrepreneur among many other roles. He is the CEO and publisher of Ovation International, reputed as one of Africa’s most popular celebrity magazines and the only bi-lingual magazine in Africa.

In 2011, Dele Momodu was a presidential aspirant of the National Conscience Party (NCP). Dele Momodu writes a weekly article called PENdulum every Saturday on the back page of Thisday newspaper. The articles highlight issues in Nigeria and current events.

For more about the Alder Social Media Report: http://bit.ly/AboutASMR | Nominate brands for effective use of social media in Nigeria: http://bit.ly/AlderSMR

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Introducing #AlderSMR Panel: Idorenyen Enang

idy2Idorenyen Enang is a general manager and strategic marketing thought leader. He is a proven reform minded business leader with a passion for development economics. Idorenyen is considered one of Africa’s best marketing minds with demonstrable expertise in business management, organisational restructuring, sales & marketing operations and talent management.

Over the course of his illustrious career spanning twenty four years, Idorenyen held key positions of increasing responsibility at Management and Executive levels across Africa in multinational companies like Guinness, Coca-Cola, Cadbury, Samsung and presently L’Oreal where he serves as Managing Director. Idy as he is fondly called is passionate about building people and his pet enterprise Corporate Shepherds, has over 500 people within the scope of his mentorship. He has served on several advertising boards including the World Federation of Advertisers.

Over the past two decades, his relentless pursuit of improving the public good within the larger society and professional communities of practice has been recognised with Fellowships of UK’s Chartered Institute of Marketing and the National Institute of Marketing Nigeria.

For more about the Alder Social Media Report: http://bit.ly/AboutASMR | Nominate brands for effective use of social media in Nigeria: http://bit.ly/AlderSMR

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Introducing #AlderSMR Panel: Tomi Oladepo

Tomi OladepoTomi Oladepo is a digital media researcher, experienced blogger and writer and is currently a PhD candidate at the Centre for Cultural Policy Studies, University of Warwick, UK. Her central interest is online media. Her doctoral research looks at ways of developing democracy through digital media, specifically developing a culture of democratic thinking, behaviour and communication.

She has experience in radio broadcasting, film and documentary production. She has also lectured on the Masters in Global Media and Communication at the Centre for Cultural Policy Studies. Tomi Oladepo is currently Managing Editor of the PhD Life Blog at the University of Warwick.

For more about the Alder Social Media Report: http://bit.ly/AboutASMR | Nominate brands for effective use of social media in Nigeria: http://bit.ly/AlderSMR

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Introducing #AlderSMR Panel: Dr. Isah Emmanuel Momoh

Dr. MomohDr. Isah E. Momoh is a Media and Communication Economist whose areas of expertise include communication theory, media research, cultural diplomacy, diasporic communication, and media business management.

He is currently Head of Department of Communication and Media Enterprise as well as Director of the PhD programme of the School of Media and Communication, Pan-Atlantic University where he is lead faculty in the areas of Theory and Research as well as Media Financial Analysis, Business Journalism and Writing for Corporate Communications. With over 30 years experience in media and communication with specialties in Public Relations, Advertising, TV & Newspaper Journalism and Management, he is lauded for his pioneering role in the take off and successful management and growth of Minaj Broadcast International in the 90s among other laudable achievements.

Dr. Isah Momoh is author of several papers and book chapters in communication, business management and marketing.

For more about the Alder Social Media Report: http://bit.ly/AboutASMR | Nominate brands for effective use of social media in Nigeria: http://bit.ly/AlderSMR

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